Edsamail is a Philippine-based email provider. Early 2000 (or was it late 1999?), they started offering free email accounts. They also provided free dial-up access where I think was the key to their initial success. All you needed was a computer with a dial-up modem to get an email address. I think that was very empowering.
The account could be checked by their ad-powered email client. Marketing was excellent. They gave away CDs of their email client. Not to mention that it was nicely packaged.
Userbase grew exponentially. They even expanded to Cavite and Cebu. I also heard news of expansion to Singapore. In fact, I was so hooked up that when we moved to Laguna, I’d pick up the handset, dial 02 then click on the check mail button and hangup. Updates were also released periodically.
Edsamail reached its peak in success. Windows XP came out but the client wasn’t compatible. Advertisers decreased as time passed by. The XP-compatible client came out too late. They also tried other revenue streams but didn’t succeed.
It then became a paid service. There was the PhP1.00 per day plan. Then other dial-up packages that include full Internet access. My dad continued to use Edsamail, paying for email only until dial-up access stopped working and customer support was dead. I made him a GMail account, teaching him Outlook. Eventually, he switched to the web interface.
Now, Edsamail’s homepage shows an advisory from 2006 and links for transferring mail from Edsamail to Outlook Express. The web interface shows a Squirrel Mail login screen (my guess is that Microsoft was one of their backers).
It was good while it lasted. I think without Edsamail, email usage in the Philippines wouldn’t have increased. I even liked the Wacoal Bra and Levis Hip Hugger Jeans ad.
Your thoughts if we changed the parameters:
- Would Edsamail succeed if they launched this time around (DSL/Cable-era)?
- If you were to launch with free dial-up access, which region (area code) would you choose? What’s your target market?
- Considering point #1, would a tie-up between SMART Bro/WiFi or Globe Visibility help? How about Internet Cafes?
- What would be your platform, Web2.0-ish interface (you store email) or a desktop interface (temporarily store mail in a POP/IMAP mailbox)?
- If you were forced to choose the desktop interface, will a special AdSense deal increase your leverage?
- How do you plan to compete against GMail? Yahoo? Hotmail/Windows Live Mail?
- Considering that Apple has been increasing in market share and Ubuntu’s gaining popularity, would it be worth to develop the desktop mail client for OSX and Linux?