Okay, follow the instructions. Open this page. Hit “ctrl+a” or highlight everything.

Unless they haven’t changed it yet, you should see this:

Wow. To be honest with you, I hate Jollibee’s service. But I have to hand it to them, from a case study or thesis (whatever you want to call it), they became one of the largest corporations in the country. I think their webmaster hates them, is unethical or was forced to do this.

The squares near the bottom are non-Unicode characters (letters that your browser is not set to understand). This is what they are:

jollibee food corporation, home based franchise, hot dog manila and hot dog philippines jollibee food corporation, kiddie party, palabok pancit recipe and palabok recipe jollibee food corporation, restaurant chain philippines, spaghetti and swirly bitz, Yahoo Web Sites, yahoo.com[snipped]

earthworm hamburger patties, employment fast food and entrepreneur franchise opportunity, DMOZ.org jollibee food corporation

[snipped]

Lycos.com jollibee food corporation

[snipped]

earthworm hamburger issue and earthworm hamburger patties, Northern Light.com jollibee food corporation, fast food, fast food job and fast food job restaurant, Google.com jollibee food corporation, food delivery, food recipe manila and food recipe philippines, Search MSN, MSN.com jollibee food corporation

[snipped]

ebay.com jollibee food corporation, peach mango pie

[snipped]

food manila, franchise business opportunity and franchise buying opportunity, compuserve.com

Then if you view the source and check the meta tags, this is what it says:

<META NAME="object" CONTENT="jollibee food corporation, earthworm, earthworm hamburger, earthworm hamburger issue, earthworm hamburger patties, earthworm meat, earthworm meat price, eating fast food">

What this does is it cheats search engine rankings like Google’s. Everyday, pages all over the internet are scanned by computers that run spiders, programs or scripts that index information about the page it passes. What Jollibee is doing is completely unethical because it ruins the beauty of page ranking and returns irrelevant search results. So if your search includes “ebay.com”, Jollibee might pop out as a result. Wouldn’t that piss you off? Or as some might say, “WTF?!”.

Way to go. I guess they haven’t heard of this. The earthworms are here to stay and they have an evil plot to conquer the world.

Follow the thread over here.

This entry was posted on Tuesday, July 18th, 2006 at 14.49 and is filed under The Web/Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.